AI search & AI transformation
What AI search (AIO and GEO) means for how buyers discover and judge companies, and how agentic workflows change the way marketing teams work.
Read: Stop Asking AI for a Draft. Staff It Like a Content Team.
Speaking
Paul Buckley on AI, empathy and growth
Paul Buckley has delivered more than 10 keynotes, at SMU, the University of Michigan and the University of Washington, on AI-driven marketing, empathy-based strategy, brand innovation and growth invention. He brings 35 years of agency and client-side results to the stage.
Talk topics
Each talk can be shaped for executives, marketing teams or students.
Empathy-based marketing
Why everything starts with the buyer, and how to build content and campaigns around the outcomes people actually want.
Growth invention
Lessons from building revenue engines where marketing and technology meet, from marketing mix modeling to the Dell consumer launch.
Content that sells
How to turn positioning into a message ladder, an editorial plan and content that helps buyers buy, so you win on value instead of price.
Where Paul has spoken
- SMU
- University of Michigan
- University of Washington
Frequently asked questions
What does Paul Buckley speak about?
AI-driven marketing and AI transformation (including AI search), empathy-based marketing strategy, brand innovation and growth invention.
Where has Paul spoken?
Paul has delivered more than 10 keynotes, including at SMU, the University of Michigan and the University of Washington.
How do I invite Paul to speak?
Use the contact form and choose "Speaking inquiry", or email hello@pmbdirect.com with your event, date, audience and format.