About Paul

Paul Buckley

Paul Buckley is a Dallas-based marketing strategist and the founder of PMB (his initials). He has spent 35 years in senior agency leadership and client strategy, building revenue for Fortune 500 and ambitious brands with data, content and, now, AI. He leads every engagement and brings in vetted independent specialists as needed.

Connect with Paul on LinkedIn

Paul Buckley, founder of PMB

The short version

Paul focuses on what AI changes for marketers: how buyers find and judge companies through AI search, and how teams use agentic workflows to do the work (his latest article, Stop Asking AI for a Draft. Staff It Like a Content Team., shows how). He puts that into practice as a co-founder of Berry Buckley and as Chief Marketing Officer of Nvitis, and PMB is where he writes and speaks about it.

He started PMB in 2005 as a content marketing and strategy consultancy. Its first assignment took him to Sydney, Australia, to help Dell and its agency, DDB, bring best practices to Dell's product marketing. From 2014 to 2024 he was also President of D Custom, the custom content division of D Magazine, where revenue doubled and client work earned more than 60 national awards.

Before PMB, Paul spent 14 years at RAPP (Omnicom Group), rising to SVP of client service, strategy and new business and leading teams of more than 80 people in strategy, analytics, creative, media and production. There he was part of the team that pitched and won Dell's consumer business, then led the Dell account through 2003. The consumer programs he led generated over $1.5 billion in annual revenue for Dell.

Career

  1. 2024 – present

    Co-founder, Berry Buckley Inc.

    Berry Buckley builds AI workflow agents for owner-led service businesses in Dallas–Fort Worth. Paul co-founded it with Drate Berry and runs every engagement, from the 45-minute audit and written brief through the Day 28 review. Drate builds and tests the agents.

  2. Present

    Chief Marketing Officer, Nvitis

    Nvitis is an institutional memory and context layer for complex organizations. Paul leads its marketing and go-to-market strategy.

  3. Present

    EVP, Business Development, Polaris Research

    Polaris Research is a marketing mix modeling and analytics firm. As an independent contractor, Paul leads its business development and also works directly with some of its clients.

  4. 2005 – present

    President, PMB

    Strategy and growth consulting for B2B and B2C clients including ASUS, NetApp, Colony Capital and Blue Point Capital, with a focus on brand transformation, demand generation and measurable revenue. Highlight: marketing mix modeling and optimization for Colony Capital, done in partnership with Polaris Research, that cut Harrah's marketing spend at a single property by more than $30 million a year in 2012, while maintaining performance.

  5. 2014 – 2024

    President, D Custom (D Magazine LP)

    Doubled revenue in the custom content division, serving clients such as McKesson, FedEx, NetApp and DDN, and earned more than 60 national awards.

  6. 1991 – 2005

    SVP, Client Service, Strategy & New Business, RAPP (Omnicom Group)

    Part of the team that pitched and won Dell's consumer business, then led the Dell account through 2003, including a multichannel program across 24 customer segments integrated with digital journeys. Also led customer acquisition and retention programs for AT&T, McAfee, American Express and New Century Financial using predictive modeling to reduce acquisition costs.

Education and community

  • BA, double major in political science and economics, University of Michigan.
  • Founded Content Academy with Big Thought, teaching marketing and content skills to underrepresented young people.
  • More than 10 keynotes at SMU, the University of Michigan and the University of Washington. Speaking topics.

Work with me

Work with Paul

Pick the need that fits. Each one goes to the team built for it, and Paul is involved in all three.

AI agents for an owner-led service business

Berry Buckley

Berry Buckley builds AI workflow agents for owner-led service businesses in Dallas–Fort Worth.

Disclosure: Paul is a co-founder of Berry Buckley Inc.

Visit Berry Buckley

Institutional memory

Nvitis

Nvitis is an institutional memory and context layer for complex organizations. It keeps the record of what was decided, and why, after people and tools change.

Disclosure: Paul is Chief Marketing Officer of Nvitis.

Visit Nvitis

Strategy & marketing advisory

PMB

Direct work with Paul on marketing strategy, positioning, messaging, growth plans and AI transformation for marketing teams.

Disclosure: PMB is Paul's own consultancy, which he has led since 2005.

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Frequently asked questions

What is Paul Buckley known for?

Inventing revenue engines where marketing meets technology. Today he works in AI Optimization (AIO) and semantic search; before that, he doubled revenue at D Custom and, at RAPP, was part of the team that pitched and won Dell's consumer business, then led the Dell account through 2003.

How many years of experience does Paul have?

35 years. Paul started at RAPP (Omnicom Group) in 1991 and has led PMB since 2005.

Where is Paul based?

Dallas, Texas.

What companies is Paul involved with today?

Paul is President of PMB, a co-founder of Berry Buckley Inc., and Chief Marketing Officer of Nvitis.

Where did Paul go to school?

The University of Michigan, where he earned a BA with a double major in political science and economics.